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Date: Friday, September 20, Saturday, September 21 and Sunday,
September 22, 2024
Place: Waikiki Beach Queens

SHUTAKU's Commitment to Empowering Children through
U-Surf Cup
U-Surf Cup organizer Mr. Daniel Uchimura, who coaches local kids surfers,
gives kids who love surfing the knowledge
and confidence to pursue a professional career similar to competing in the professional world.
We want to give opportunities to children who aim to make it in the world.
It takes a lot of money to aim for the world, and SHUTAKU has supported this activity.
Daniel says, "This competition I'm running is for the next generation.
I've always wanted to give back to the sport and the birthplace of surfing that taught me somuch."
And then, Daniel held this tournament in the hope that it would serve as a stepping stone for kids surfers to take on the challenge of reaching even higher stages.
We have kept the entry fee low to make it easy for all children to participate,
and increased the number of prizes such as custom surfboards to help improve their surfing skills.

Message
Daniel Uchimura

Results
- Keiki Boys
10 and Under - Keiki Girls
10 and Under - Youth Boys
11-13 - Youth Girls
11-13 - Jr. Boys
14-17 - Jr. Girls
14-17

From left to right,


From left to right,


From left to right,


From left to right,


From left to right(1st, 2nd, and 4th),


From left to right,

U-Surf Cup Highlights


Donated to junior lifeguard activities
The proceeds collected from raffle tickets (longboard drawing) held during
the U-Surf Cup were donated to junior lifeguard activities at Makaha Beach (West Oahu).
Linda (Center of photo) is a representative of the volunteers who supported U-SURF CUP.
She is an important member of U-SURF CUP, which has many communities,
and who arranges and manages volunteers, distributes meals to staff
and lifeguards during the contests, and does behind-the-scenes work.
And she is one of the aunties at Waikiki Beach who has been taking care of me
since I was little grom.

Pay it forward! Please promise me
Shaper Megan made the original boards given to the contest winner.
What she said to the kids at the award ceremony.
I grew up on this beach with Ezra, Boe, auntie Ginny, my dad, uncle Dino looking up to all these kids. I feel like the generations that we are at, it's only right for us to give back.
Daniel is doing a contest here, and I'm shaping the boards.
All I ask is when you guys get older, you guys pay it forward and pass it down.
Can you make me that promise, Okay?
(All the kids said Yeah! Please check the video of the beginning)



Reports
MAISEN.US INC., a SHUTAKU group company based in Honolulu, Hawaiʼi, manages and operatesthree brands: vein at KAKAʼAKO, Dell's Kitchen & Bakery and Mio Pastalogy.
MAISEN.US played a big role in this contest, and served Kawagoe Yakisoba,
Joshuwagyu Teriyaki Burger, Joshuwagyu Yakiniku Bowl, Musubi Rice Balls,
Karaage FriedChicken and Chocolate Muffins for free to contestants, officials and visitors at the venue.




Kawagoe Yakisoba(served only on the 20th)

Yakiniku Bowl(served only on the 21st)

Teriyaki Burger(served only on the 22nd)

Dell's Kitchen & Bakeryʼs Food Truck

Tote bag

Sports towel by SHUTAKU

T-shirt

Karaage Fried Chicken & Musubi Rice Ball





All goods are not for sale.

Tournament's Official Food Supplier


-
Mediterranean
Italian Bistro -
Handmade Pasta Restaurant
(take-out only) -
Japanese-style
Plate Lunches & Baked Goods
